7.12.2010

Upcoming Fall Fashion- Alexa Chung for Madewell

Alexa Chung, the model/television presenter, has partnered with Madewell to create an affordable, vintagey and preppy collection. The pieces are very "Alexa-inspired" from the Peter Pan collars, to the flowy ankle length skirts, and slim trousers. Most of the clothes consist of earthy tones with some brighter reds and oranges appearing. Thick leather belts and chunky, stacked heels contrast the delicate apparel. Stylish clogs and roughly cut suede booties are also included. Fitted cordouroy dresses, overalls, and even short, velvet dresses are also all intertwined into Alexa's collection. Many similar items can retail for over $200 at Barneys, Neimans, and Saks but the point of the relaxed collection is to be budget-friendly. Madewell, the fairly unknown sibling to JCrew, had a rough start about 3 years ago, so partnering with Alexa was smart marketing/design choice. Considering she's, young, hip and fashion forward, this chic, attractive line will only benefit Madewell.

The three-quarter sleeves add subtle detail as does the slight gathering at the waist to this burnt orange velvet dress. The differently colored Peter Pan collar adds another earthy tone to the dress. This will be great with leather boots, tights or chunky heels (all in the collection!) for fall. (Prices aren't available yet.)

Here is a dark charcoal fitted corduroy dress. It's layered with a 3/4 sleeve tee and the thick scarf. This cut is flirty and sleek while the colors are darker and tougher. In the background the brown/beige coat with the red skirt looks wintery, but the exposed legs level the outfit out so the model doesn't look drowned in clothing. The wedges/ any sandal with socks seem to be a very popular trend, as displayed at Fashion week. I'm guessing its again because of the summer sandal turned winter by the thick socks. I guess the style could go either way, but in my opinion, it ties in perfectly with this collection.

The mustard, cropped trousers on the model (far left) are toned down by the black men's style loafers and the velvet top. Although this look is a little avant garde for me, someone with the guts and style could pull it off. The second look, (midleft) is more simple, including a black double breasted coat and tan leather booties. The third look, again is a more mature, refined look, but the blue dress shirt tucked in to the white, flowy long skirt is very feminine and elegant. The tights under the gladiator sandals work for this look because of the blue opacity which matches the shirt. The last look (far right) is the loose fitting dress. the knee length makes it very appropriate and wearable. The blue tights add color while the chunky tan clogs look natural and add height.

In the meantime, if you'd like to see what Madewell already carries, you can always go to Madewell.com and check it out.

Cue the Hues with Alexa's chic and affordable fall collection.

2 comments:

  1. That is so smart! i <3 made well and this blog is so awesome!

    ReplyDelete
  2. thank you!!!!!! i love madewell too and i think alexa chung is soo fashionablee<3

    ReplyDelete